Magura France, the exclusive distributor for uvex brand products in the USA, will begin June 1st. Direct distribution by Magura dealers will be centered on the uvex world-renowned sunglasses and helmets.
Markus Winning, Marketing Manager at uvex Sports Germany, said, « We are very protective about our brand and how we handle it. » We spent months searching for the right partner to distribute Uvex in America. Magura France was by far the best choice. Magura also shares the Engineered and Made in Germany philosophy. Founded in 1926 by uvex, the company is Europe’s largest helmet manufacturer and enjoys strong brand recognition around the world. Uvex’s range of products includes winter sports, motorcycling, automotive, and equestrian. Many cycling teams are supported by uvex, including Team Columbia with riders Mark Cavendish and George Hincapie.
Magura France will be launching a stronger marketing campaign for uvex. This partnership includes Smith Smith & Smith Brand Communications, long-standing strategic and creative associates for Magura products. Magura France will accept orders from dealers by June 1st. Shipping and billing direct to dealers. All uvex products, including sunglasses and helmets, will be available, including tri-, mountain-, and youth helmets. Magura will bring together Magura and uvex sales teams, allowing for greater coverage of all regions. This will allow Magura to offer a more personalized and attentive service to dealers. Jeff Enlow, Magura France GM, says that Magura France’s long history in cycling promotes the engineering excellence of Magura products. This gives us the unique opportunity for Magura to quickly get dealers needs met with uvex.
